SILHOUETTE IS EVERYTHING TO ME. (part1)

A bit of apparel for soccer would you? In the scope of the world cup 2010 in held in south africa, I have  been requested to participate to the innovation genesis. There is nothing more to me than an eye to silhouette in order to start the job. I started as far behind as the modern years could get me and arbitrary choosed 1980 as a starting date to run an evolution sight of 40 years.

It is funny to see how silhouette and styles evolved over 4 decades. Look carefully how the jersey from close to the body, slowly enlarged in the nineties and slowly streched bonds like a base layers would do. A look at the shorts would also show an evolution both in shapes and lenghts.

This Formotion research made in 2006 with work partners Martina, Andrea and Nina, got us right in term of silhouette scope for 2008 to 2010 soccer events.

We worked over molded shoulders, visible inner reinforced technology  and an allround 3D body shaped outfit that would ease athletes movements. The principle called FORMOTION.

One regret though, excepted for cycling and skiing outfits, current soccer outfit still look very flat these days, either in construction and pattern making either in visual depth. But I still hope one brand will embrace one day this vision of a real reinforced taylored fit.