SILHOUETTE IS EVERYTHING TO ME. (part4)

In Tennis, We seem to have a new leader: Asics. 

It looks like in 2015, the most sold tennis shoes worldwide are Asics.

There might be different reasons in which fit, comfort, stability blah blah play a significant role. Most of the people I have been talking to, are eventually praising the running spirit brought by the Japanese brand, in a place where the others are still doing remarkable tennis shoes. 

Running difference can be material driven, but I see here Asics being the sleekest silhouettes of the market and I also see wider collar openings. lets have a look at this collar area few seconds.

I selected Three of the Nike top tennis products. the zoom Cage, The Federer's vapor 9,5 and the Nadal's zoom Ballistec. I could have selected other brands, but I found these three shoes significant for this collar measurement topic as if those modified models where following the asics upper mesurement standards.

It is funny to see how the same shoes above and here below look faster and lighter just by collar height and lenght modifications.

I would admit that the Nadal's Ballistec is so closed to a basketball shoe silhouette that turning its shape with running attributes, make it for sure visually lighter but less impactfull in term of character.

At Wilson Tennis, we had a similar situation with the Rush pro 1 (designed by IDW agency) with a short collar that made a long shoe body (Longer feet impression for the players). 

We resolved that topic by using a collar measurements half way in between tennis and running standards for the Wilson Rush pro 2.0. It is interesting to see how pure running standards (110 mm collar lenght for size 9 US) are following the basic grid of PHI (golden number).

Comments are welcome....