THE STORY BEHIND THE HISTORY

All of us Alive in 1992 might remember the first dream team, US Basketball team winner at the Olympics held in Barcelona. Maybe The best US team ever.

But I could not resist to speak about one of the first noticeable brand conflict in the modern sport era. NIKE VS REEBOK.  Generally Brands target the Olympic audience to promote their outfits. 

In this case Reebok was the sponsor.  It is hard to see any reebok logo in the track suit, that’s no accident. For many players “Reebok” was a concern — all players had endorsement contracts with Nike and Converse.

Everyone assumed, correctly, that the Dream Team would top the medal stand. According to the Baltimore Sun, USA Basketball and the USOC spent two years negotiating, trying to find a solution, but came up empty.

Ultimately, Jordan came up with the solution — he, Barkley, and Magic Johnson (a Converse endorser) draped American flags over their shoulders, obscuring the Reebok logo. Because there were only three flags available for some reason, the other members unzipped their jackets far enough such that their lapels covered up the Reebok name. Copyright © 2010-2016 Dan Lewis. All rights reserved.

Here is a closer picture of the story and the neglected Reebok Logo, powerful picture of Michael Jordan and his victory sign.

We are in 2016, When I saw this picture taken from the japanese website US1, the whole story behind history came back to my mind. worth spreading.

Jordan Brand apparently retained this moment of History to celebrate an olympic anniversary. the victory sign becomes a 2, the star spangled banner is authentic but the stars supposed to show on the sleeve became triangles? 

There is a circle inside the triangles, the like of a freemasonry symbol...its kind of strange. Why not a constant star pattern?

Apparently in the track and field Arena, the wear of a Reebok logo didn't seem to bother Mitchell, Burrell, Marsh and Lewis all endorsed by the japanese Mizuno and Asics corporations.

Bonus Fact: Nike sponsored the 2008 U.S. men’s Olympic basketball team as well — and it may have caused a problem. Here’s the team picture from that year, via CNBC:

You’ll note that the first player from the left, Dwight Howard (#11), is the only one with is left arm hanging down — and the only one who is blocking the trademark Nike swoosh from the camera. Further, coach Mike Krzyzewski is sitting (which is weird for a team photo) and his left leg is obscuring Howard’s sneakers. Nike told CNBC that this was a coincidence, but unlike the other members of the 2008 team, Howard is an Adidas endorser.

In the scope of a full Honesty.

Certain parts of the text are taken from the  full article  http://nowiknow.com/star-spangled-ad-banner/