TO MY READERS.

At the beginning, in 1983 I was a young boy found of sports and footwear. 

I've never been able to explain why I started to collect pictures, catalogues and newspaper articles from that year on. 

All I know is this archive made over the years became bigger and full of stories, memories, culture, passion which helped me year after year to reach the goal of becoming a sporting goods designer, specialized in footwear.

Its funny to see how past and future share a continuous link through the consistency of brands heritage.

I realized years ago that such an archive cannot live in hard drive only.

This blog is dedicated to share with you a tiny part of this archive and celebrate Fantastic brands, alive or long gone, geniuses behind the trademarks, the emotional products, the technologies, the stories, and the charismatic athletes or their teams.

I want it to be filled with pictures, concise analyze or analogies.

I want it to be an addition of what can be already found on the net.

There will always be a reason to post something, following my own feelings, a demand or a fact.

 It may be precise sometimes, sometimes not.

Feel free to ask, react, and correct me when I am wrong.

There is no scope of stealing or disclosing intellectual property of whoever or whatever, just a motivation to look forward and in the back mirror with insights my profession and mentors brought to me over the years. 

here its all about:

PASSION