A FLORAL SUMMER 2015

Back in the 80's, somewhere in Hawaii Islands is born the floral trend which spread over the world with the democratization of surfing and wind surfing. But I also remember this trend being carried by the unique character

called Magnum, a private detective starring Tom Seleck.

in 1984, someone in Oregon back then did capture this trend......

Later In 2001, as writen above, Adidas presented its first floral decorated shoe  with a Y.Y version of the Adidas TENET.  Below, The Brand Roxy by Quicksilver followed two years later with the floral monochrome. 

The trend prevision for 2015 were probably not expecting that level of integration of floral motives by the sport manufacturer leaders. 

It is surprising to see 14 years after the first Y.Y shoe, how the gap in between active sports and fashion became 

smaller.

One of the first basic market introduction of the floral theme/sneakers by chaussures André. 

Can we say 2015 celebrates the begining of the blend of top performance and fashion?