Friday, June 26, 2015

A MEMORABLE EXPERIENCE FROM SKETCH TO....VICTORY!




Under Gelindo Bordin project management and S Contini development, It all starts with:" We need to design a new upper for this model co designed by J.Acevedo and A. Van Noy. for our sponsored athletes" Lets do so with a mindset which integrates the feel of speed  and a certain italian flavour. 

In 2000, Spike shoes were generally designed with a traditional distinction in between the upper and the outsole plate. The direction consisted to blend the plate and the upper by reinforcing the forefoot area, where all the strength happens.
The render

The magazine advert

The journey in the Manchester Comonwealth games 2002 starred Darren Campbell with a bronze Medal  in 200 Meters


Then the great moment any Active Footwear dedicated person hopes for : the victory of the athlete the whole team is been working for. 

England relay 4x100 becomes gold medal, ahead of Asafa powell 's Jamaica and surprising Australia.



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