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These two men are probably known as the Maximalism Gurus : Jean Luc Diard and Nicolas Mermoud, two french guys who want to Maximalise the world.
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Their Brand: Hoka One One.
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Did you know? Before founding the Brand Hoka, J.L Diard worked and seemed to experience his Maximalism fundamentals with the Italian brand Tecnica in between 2007 and 09.
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The Maximalism initiative and success created a serie of well known afficionados. few examples here, not an exhaustive list.
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Under Armour pushed the analogy with the semantic of the bikes big tires implementing a partnership with french manufacturer Michelin for a daring trail category product.
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The majority of the Industry actors have been convicted to integrate a maximalist item in their collections......all but one.This is the only picture found of a contemporary maximalist running shoe made by Giant Nike. this shoe seems to be prototyped only.
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We all seem to speak about Maximalism since 2009 for the runners addicts , 2011 for the magazine readers. I personally believe in an era of Maximalism 20 years before the first Tecnica initiative some days Back to 1987 with the Iconic AIR MAX ONE.
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What did you had in mind Mr Hatfield when you pushed the boundaries with the very first AIR MAX....imalist?