SILHOUETTE IS EVERYTHING TO ME. (part3)

As far as I can remember, products specialists at Nike always seemed to be cautious with design, colors, semantics and product gesture. this state of mind can be read for minimum 2 decades in soccer. 

A close look at the category designer's portfolios shows us that silhouette and shapes are a matter, from drawing to final products. here en of the 90's

Here begining of the new century (courtesy of K Fallon).

Here for the 2007 Mercurial Vapor (courtesy of T Minami). 

But the world cup held in Brazil, introduced new kind of products, rather  shaped and closer to the foot from an upper prospective but flatten from the sole prospective. The shape dynamic of the arch of the foot is suddenly reversed. this happening is visible on Magista series and Hyper Venom series.

Those shapes remind me a bit of this red line which emphasize the shape that singularized the first generation of BMW 1 series, the car the german called: "hung stomached pig". 

A carefull look at the sketches and explorations, shows the intention of the designer to stick to a shaped arch area. But industry reality seem to fail supporting the initiative. New lasts, new constructions, new manufacture model can damage a final product in the eyes of silouhette addicts...like me. (courtesy of D Dekovic).

I played a little game of reshaping the Magista and blacked out the silhouettes. which one would you pick?

Regarding the HyperVenom 2, I found the same designer scope as per the Magista, the speed attitude. (courtesy of Nikeinc.com) 

I played a little game of reshaping the Hypervenom 2 as per designers objectives and blacked out the silhouettes. Would you be more seduced by the one on the right? I would. 

I did here the opposite. What If the Mercurial Vapor, symbol of speed, was modified to the silhouette of a current venom or Magista? Would you find it as attractive as .....

 ......This FATAL beauty?