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It is funny to see how the same shoes above and here below look faster and lighter just by collar height and lenght modifications.
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Wednesday, August 5, 2015
SILHOUETTE IS EVERYTHING TO ME. (part4)
Tuesday, August 4, 2015
SILHOUETTE IS EVERYTHING TO ME. (part3)
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As far as I can remember, products specialists at Nike always seemed to be cautious with design, colors, semantics and product gesture. this state of mind can be read for minimum 2 decades in soccer. |
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A close look at the category designer's portfolios shows us that silhouette and shapes are a matter, from drawing to final products. here en of the 90's |
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Here begining of the new century (courtesy of K Fallon). |
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Here for the 2007 Mercurial Vapor (courtesy of T Minami). |
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I played a little game of reshaping the Magista and blacked out the silhouettes. which one would you pick? |
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Regarding the HyperVenom 2, I found the same designer scope as per the Magista, the speed attitude. (courtesy of Nikeinc.com) |
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I played a little game of reshaping the Hypervenom 2 as per designers objectives and blacked out the silhouettes. Would you be more seduced by the one on the right? I would. |
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I did here the opposite. What If the Mercurial Vapor, symbol of speed, was modified to the silhouette of a current venom or Magista? Would you find it as attractive as .....
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Monday, August 3, 2015
SILHOUETTE IS EVERYTHING TO ME. (part2)
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Those who know me well can affirm that I am everything but sexist. I could not start the second part of this subject without a picture of the probably most achieved silhouette ever. Women. |
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I played the NICE with a sleek silhouette. I played the UGLY with a flat silhouette. needless to say, I expect most of the readers with a preference for NICE. |
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In this Picture, I reversed the silhouettes. I would be interested to hear or read which one you would favour? |
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Blacking out the silhouettes, I personally made my mind. |
Sunday, August 2, 2015
SILHOUETTE IS EVERYTHING TO ME. (part1)
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This Formotion research made in 2006 with work partners Martina, Andrea and Nina, got us right in term of silhouette scope for 2008 to 2010 soccer events. |
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We worked over molded shoulders, visible inner reinforced technology and an allround 3D body shaped outfit that would ease athletes movements. The principle called FORMOTION. |
HIGH AND WIDE
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These two men are probably known as the Maximalism Gurus : Jean Luc Diard and Nicolas Mermoud, two french guys who want to Maximalise the world.
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Their Brand: Hoka One One.
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Did you know? Before founding the Brand Hoka, J.L Diard worked and seemed to experience his Maximalism fundamentals with the Italian brand Tecnica in between 2007 and 09.
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The Maximalism initiative and success created a serie of well known afficionados. few examples here, not an exhaustive list.
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Under Armour pushed the analogy with the semantic of the bikes big tires implementing a partnership with french manufacturer Michelin for a daring trail category product.
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What did you had in mind Mr Hatfield when you pushed the boundaries with the very first AIR MAX....imalist?
Friday, June 26, 2015
A MEMORABLE EXPERIENCE FROM SKETCH TO....VICTORY!
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The render |
The magazine advert |
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The journey in the Manchester Comonwealth games 2002 starred Darren Campbell with a bronze Medal in 200 Meters |
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Then the great moment any Active Footwear dedicated person hopes for : the victory of the athlete the whole team is been working for. |
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England relay 4x100 becomes gold medal, ahead of Asafa powell 's Jamaica and surprising Australia. |
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A FLORAL SUMMER 2015
in 1984, someone in Oregon back then did capture this trend...... |
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The trend prevision for 2015 were probably not expecting that level of integration of floral motives by the sport manufacturer leaders.
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It is surprising to see 14 years after the first Y.Y shoe, how the gap in between active sports and fashion became
smaller.
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One of the first basic market introduction of the floral theme/sneakers by chaussures André. |
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Can we say 2015 celebrates the begining of the blend of top performance and fashion? |
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